🍁 Est. 2019 · Women-Owned & Operated

Born from a passion for therapy.

Built for therapists.

I’m not a therapist, but I’m married to one, and many of my closest friends are in the profession. My education in Psychology and Gestalt Psychotherapy, combined with years of watching the people I care about drown in admin, showed me something that didn’t exist yet: a virtual assistant company designed specifically for Canadian mental health professionals. So in 2019, I built one.

Sharon Nicol

Founder & Owner

Psychology, Wilfrid Laurier University
Gestalt Psychotherapy, Gestalt Institute of Toronto

I specifically hire each and every employee based on one basic personality trait: kindness. Because if there’s one thing that every therapy client needs when they reach out for help, it’s a compassionate and caring human being responding to them.”

Our Story

I created the category.

Being married to a therapist and having so many close friends in the profession, I saw firsthand what running a practice really looks like behind the scenes. My background in Psychology and Gestalt Psychotherapy gave me something most virtual assistants don’t have: a genuine understanding of what therapy clients are going through when they reach out. I watched the people I care about drowning in admin, missing new inquiries, and burning out trying to run a business while holding space for others.

I realized my administrative and copywriting skills, combined with my formal education, could be genuinely helpful. So in 2019, I launched Timely Virtual Assistant Services with a clear focus: serve Canadian mental health professionals exclusively. Not as a side offering. Not as a niche within a broader VA agency. This is all we do.

As Timely grew, so did the team. I built it intentionally: every hire has an educational background in mental health. Every team member is a Canadian citizen. And everyone is an employee, not a contractor. The result is a team that genuinely understands the work therapists do and the sensitivity their clients need.

2019

I founded Timely, creating Canada’s first virtual assistant company built exclusively for mental health professionals.

2020

The pandemic accelerated demand for virtual therapy admin. I grew the team and we deepened our expertise in Jane App and Owl Practice.

2022

We expanded into consulting and organizational support, helping therapists with intake optimization, group practice setup, and clinic visibility.

Today

A full team of Canadian citizens with mental health education, supporting solo practitioners and group clinics across every time zone in Canada.

What Drives Us

The standards we won't compromise on.

After a full day of holding space for clients, the last thing you need is two more hours of admin. Missed inquiries mean missed clients. Billing backlogs mean financial stress. We handle all of it so you don’t have to.

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Kindness First

Every hire starts with one question: are they kind? When a therapy client reaches out for help, they deserve a compassionate, caring human being on the other end. This is non-negotiable.

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Mental Health Educated

Every team member has a formal educational background in mental health, from psychology degrees to registered psychotherapy credentials. This is a hiring requirement, not a nice-to-have.

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Canadian Citizens

All team members are Canadian citizens, trained in PHIPA and PIPEDA confidentiality standards. Your clients’ information stays protected under Canadian privacy law.

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Employees, Not Contractors

Our VAs are employees. I built Timely with the kind of workplace I always wanted: collaborative, supportive, and one where people celebrate each other’s wins.

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Platform Specialists

We don’t dabble in Jane App and Owl Practice. We specialize in them. Transitions, troubleshooting, optimization. If your EHR runs on Jane or Owl, we speak its language fluently.

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Confidentiality by Design

Anti-virus protected systems, Canada-specific medical confidentiality training, and additional in-house protocols for navigating the sensitive situations unique to mental health practices.

The Team

Every one educated in mental health. Every one a Canadian citizen.

I handpick every team member for kindness, mental health literacy, and attention to detail. Here are some of the people behind the scenes of your practice.

University of Guelph, Relational & Family Therapy

Madison is a fully registered psychotherapist who chose to bring her clinical knowledge behind the scenes. She offers clinical office support for group practice owners, including onboarding new associates, facilitating peer case consultation, and reviewing clinical notes.

Alisha is our go-to for all things Jane App. Prior to joining Timely, she worked for Toronto’s public library system. She has a rare quality of being excellent with both data and people, whether she’s fine-tuning a spreadsheet or connecting with a client. She’s also a mentor to our newer employees.

BA Psychology · Diploma in Transpersonal Counselling

Laura is our only Pacific time zone VA. A practicing counsellor herself, she recognized the need to balance private practice with a different form of work. What I love about Laura is her crystal clear understanding of how to support both our therapy clients and their patients.

Diploma, Social Service Worker

What I love about Jessica is that she truly understands how critical communication is in mental health. With experience as a Case Manager at the Canadian Mental Health Association and contracts supporting children’s aid programs across Ontario, she brings depth to every interaction.

Diploma, Child & Youth Care · Pursuing MSW

Maria has a big heart and a brilliant mind. She has worked extensively with vulnerable populations, supporting at-risk teens and working as a child and youth counsellor in a Toronto day treatment program. She is also a crisis support line responder and is currently pursuing her Master of Social Work.

Currently studying Medical Administration

Megan is thoughtful and gentle in how she connects with others. What I appreciate deeply about her is the way she adjusts according to the needs of her clients. She never shies away from going the extra mile, and she has that wonderful can-do attitude I am always looking for.

Val’s role has expanded into the organizational consulting and admin system upgrade support that we offer at Timely. She works directly with practice owners to streamline operations and restore confidence in their administrative workflows.

Ready to meet your VA?

Book a free 30-minute consultation. We’ll learn about your practice, your pain points, and whether Timely is the right fit. No pressure, just a conversation with people who understand your world.

30-minute consultation · No obligation · Trusted by Canadian therapists since 2019